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IGNITE Survey of Generation Z Women and Men

By Melissa Deckman, Ph.D. | IGNITE

Generation Z women are more politically engaged than their male counterparts, while also leaning more to the left in their political orientation, according to a new study by IGNITE. Partnering with political scientist Dr. Melissa Deckman of Washington College, IGNITE surveyed more than 2,200 Americans aged 18-23 in July 2019, finding that Gen Z women express unusually high levels of anticipated political engagement in 2020. 



Our findings with respect to Gen Z political engagement among women are important because this represents the first generation of young Americans in which women are surpassing their male peers in terms of political engagement.  Given their left-leaning tendencies, Gen Z women will likely not just impact the 2020 election results but are poised to shape the future direction of American politics in a progressive direction to come.  Given that Generation Z and Millennials will make up the largest share of eligible voters in 2020, both parties should pay heed to the concerns of these voters.  


Using the survey firm Qualtrics Panels, we administered a representative panel survey from July 25-31, 2019 to 2,210 adults born between 1997 and 2001. Qualtrics maintains a panel of respondents, which it recruits through a variety of websites using incentives.  Participation in the panel is voluntary, though we designed the sample to be representative of the adult Gen Z population in the United States based on gender, race, and region. The data we report here excludes the small percentage of respondents who identified their gender as something other than female or male because their numbers overall are too small for meaningful statistical inference: trans male/man (N=41); trans female/woman (N=3), genderqueer (N=48) or some other identify (N=15), which represents fewer than 5 percent of respondents.